At its AGM on September 12, the Supply Chain Management Association™ announced its name change to Supply Chain Canada™. The association also launched a new website as part of an overall
rebranding initiative.

“The new name and look are part of a transformation that we have undertaken as the association enters its second century,” said Christian Buhagiar, President & CEO of Supply Chain Canada. “Today’s supply chains are dynamic and fast-paced. The association for Canada’s supply chain professionals must reflect that.” Through the rebranding process, the association has also acquired a meaningful new logo and tagline, Professionals advancing the future.

The logo’s maple leaf design not only conveys our nationality; it also represents the connectedness of the supply chain, illustrating the networks and collaboration that are so essential to supply chain success, and the interconnectedness of the association’s federation, institutes and members. Its connected dots can be seen, as well, as the complex route of a global supply chain.  “Professionals advancing the future” succinctly communicates both the professional status of supply chain practitioners and their forward-looking perspective. It is intended to:

1. Elevate the perception of supply chain practitioners as professionals, acknowledging the value they bring to their organizations and to the Canadian economy.
2. Encompass the several ways that the     association and its members ‘advance’ – in their personal careers and knowledge, and for the profession, the country and the economy. 3. Express the future  The logo’s maple leaf design not only conveys our nationality; it also represents the connectedness of the supply chain, illustrating the networks and collaboration that are so essential to supply chain success, and the interconnectedness of the association’s federation, institutes and members. Its connected dots can be seen, as well, as the complex route of a global supply chain. “Professionals   advancing the future” succinctly communicates both the professional status of supply chain practitioners and their forward-looking perspective. It is intended to:
     1. Elevate the perception of supply chain practitioners as professionals, acknowledging the value they bring to their organizations and to the Canadian economy.
     2. Encompass the several ways that  the association and its members ‘advance’ – in their personal careers and knowledge, and for the profession, the country and the economy.
     3. Express the future focus of the association – with its emphasis on the development of skills and policies – and of the supply chain itself, now so focused on AI, blockchain, robotics, automation and
         so on.

The new website, now at www.supplychaincanada.com, is enhanced with a modern look and new functionality that enables location-based content for users across Canada.focus of the association – with its emphasis     on the development of skills and policies – and of the supply chain itself, now so focused on AI, blockchain, robotics, automation and so on. The new website, now at  www.supplychaincanada.com, is enhanced with a modern look and new functionality that enables location-based content for users across Canada.